Alba is a leading company in the field of cosmetics and therapeutic skin care operating in the Palestinian and Jordanian markets. Specializing in skin care products, Alba addresses many skin problems, especially those faced by women. The company’s products are scientifically designed and undergo rigorous testing to meet the needs of different skin types. , environmental influences, genetics, and specific conditions. My Role : Developed comprehensive content plans encompassing posts, stories, and reels to drive engagement and meet campaign objectives. Created mood boards to visually articulate brand aesthetics and messaging, guiding content creation and ensuring consistency across platforms.